Perhaps the most exciting thing we’ve heard this year is the announcement of Bacardi Brown-Forman and Patrón #24hrBarBuild. What’s this we hear you cry? Put it this way, it’s the most ambitious project to be undertaken in the capital and it’s happening during London Cocktail Week.

 

This is how it works: 24 bartenders from Singapore, Paris, London and New York will be split into four groups with the aim of coming up with the mother of all bar concepts inspired by Patrón Tequila, Grey Goose vodka, Bacardí rum and Bombay Sapphire gin. That’s the easy part. They’ll also have to design the space, devise a cool-as-you-like cocktail list and create a buzz to draw in the crowds via social media. All this in 24 hours… Pulses will be racing but creativity, camaraderie and a healthy dose of competitiveness is guaranteed.

Marks will be awarded for creativity of the bar concept, originality of the drinks and quality of social media engagement. Trust us, this one is going to be HUGE!

Keep up to date with all the news here.

#24hrBarBuild #LCW15 #awesome

 

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