The Chivas Masters. Craftsmanship. Innovation. Modern bartending. Teamwork. And a sense of local and global flavour. Think you’ve got it all?
Four years in and the Chivas Masters has grown into a cocktail competition like no other. It’s a journey of discovery and delight for bartenders and this year the journey for UK bartenders starts with seven heats around the country, before culminating in the National Final on the 18th April. From there the winner will be grabbing their passport and bar kit, before heading off to compete in the Global Final in Tokyo.
What you need to do:
You’ll need to create three outstanding Chivas Regal cocktails; The Classic Way, The Local Way and The Japanese Way.
First up is The Classic Way. Take a look at a classic cocktail from New York, give it a nod to Scotland, then make it your own. Then it’s The Local Way. This is you taking inspiration from your surroundings, be it your bar, home, environment, whatever, and translating it into your cocktail. Then comes The Japanese Way. This is your chance to pioneer a new drink with modern Japanese flavours, inspired by the land of the rising sun.
When you’ve got your three serves it’s all about making your pitch to the UK judges. Heats will be taking place in Bristol, Edinburgh, Liverpool, London and Newcastle, leading up to the UK final.
Global Final – Destination Tokyo
For the national winner it’s a chance to head to Japan and join with their fellow winners from around the world. Together they’ll discover the unique flavours of this incredible country, explore its extraordinary craftsmanship and experience its precision and service.
Having witnessed the Global Final in previous years we can attest to its pricelessness for bartenders who want to take their craft to a totally new level. As for the overall winner, they’ll get to travel to an iconic bar in the global city of their choice, where they’ll get to collaborate with some of the world’s most influential bartenders.
What the previous global winners have to say about the Chivas Masters:
“Since winning the first Chivas Masters, Max Warner, Chivas Regal and the Pernod Ricard teams have given me numerous opportunities to travel with them to visit different places, to share ‘deliciousness’ with local bartenders and guests, making new friends (brothers) and memories with lots of smiles.” – Masahiro Urushido, Chivas Master Global Winner 2014
“The Chivas Masters is a once in a lifetime experience, and the best thing is that it’s still ongoing and the Chivas family is getting stronger and stronger.” – Joshua Reynolds, Chivas Masters, Global Winner 2015
“Winning the Chivas Masters has represented a very important opportunity in my career. I’ve had the fortune to meet many important people in the industry at an international level, as well as having an invaluable opportunity to see what bartenders are doing at the global level – all this has allowed me to grow considerably as a bartender.” – Alejandro Millan Ponce De Leon, Chivas Masters Global Winner 2016
For more information and entry details see chivas.com/en-gb/chivasmasters