Category Archives: Movers & Shakers

The people making things happen in the cocktail world

George Garvin Brown, founder of Old Forester

Sharing a glass of Old Forester with its founder’s great, great grandson

Back in 1870  whisky was shipped in barrels and diluted by establishments as they wished. To ensure the quality of his bourbon, George Garvin Brown, a pharmaceutical salesman and native of Louisville, Kentucky, was the first to put it in sealed glass bottles. Moreover, he guaranteed these with his handwritten signature displayed on the label of his Old Forester bourbon. 140 years later Old Forester is the oldest Bourbon brand in continuous production, it’s survived prohibition and is still made to its original  72% corn, 18% rye and 10% malted barley recipe.

Most significantly of all it is still owned by the descendants of George Garvin Brown. And it’s one of those descendants,  George Garvin Brown IV, Brown Forman EVP, who recently gave us the Old Forester inside track over a glass of the liquid in question. Continue reading

World of Zing Ultra-Dry Martini

Take your tastebuds on tour with World of Zing

Margaritas rimmed with Mexican cactus sea salt, handcrafted
grapefruit liqueur in your champagne cocktail or maybe smoky
lapsang syrup as the secret ingredient in your next mixology
creation. Welcome to the World of Zing. Continue reading

The original 1495 volume

The Mystery of the Oldest Known Recreational Gin Recipe

A  500 year old book and a trail that leads from the British Library in
London to the Jenever Museum in Schiedam and finally to the vineyards of Cognac. A screenplay for a new Indianna Jones instalment? Another offering from The Da Vinci Code author Dan Brown? Throw in a little gin for good measure and we’re getting closer to the true story. And it is a very true story.
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Max Warner Chivas Global Brand Ambassador

The Chivas Masters Global Cocktail Competition: meet the man with the plan, Max Warner

Max Warner is the Chivas Global Brand Ambassador. He’s also the driving force behind The Chivas Masters Global Cocktail
Competition. We spoke to him about his role, the new competition and the iconic brand that is Chivas, not to mention food pairing at The Cannes Film Festival, ‘Living with Chivalry’ and drinking
aperitifs on submarines.

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Jameson Irish Whiskey Dublin

Dublin: home of traditional crafts, new design, cool bars, classic cocktails and, of course, Jameson Irish Whiskey

Jameson Irish Whisky Limited Edition Bottle Design Notes Centuries old crafts, contemporary design, cool bars and classic cocktails, welcome to the world of Dublin and Jameson Irish Whiskey. The world’s most famous Irish whiskey and Ireland’s
capital city go hand-in-hand. And when they get together they shake things up very nicely indeed, as we found when we hopped over for a recent visit.

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