Looking back on the Jägermeister Road Trip

What do woodland frolics, Oompah bands, card-wielding magicians, sprigs of heather, and boozy cupcakes all have in common? Well, they were all markers on the map that was this year’s Jäger Road Trip, taking in ...

A touch of Jäger magic at MOJO Manchester

Close-up magic and live-music – both performances requiring dedication, inventiveness, a steady hand, and a knowledge of what the audience wants. Not dissimilar to what it takes to be a ace bartender, in fact. ...

Jager Road Trip: Hummingbird, Glasgow

This week we're dipping our toes into the world of Jägermeister. Not because we haven't get anything else to do – far from it. Consider it an induction; our chance to find out about the liquid, get to grips wit...