Looking back on the Jägermeister Road Trip

What do woodland frolics, Oompah bands, card-wielding magicians, sprigs of heather, and boozy cupcakes all have in common? Well, they were all markers on the map that was this year’s Jäger Road Trip, taking in ...

A touch of Jäger magic at MOJO Manchester

Close-up magic and live-music – both performances requiring dedication, inventiveness, a steady hand, and a knowledge of what the audience wants. Not dissimilar to what it takes to be a ace bartender, in fact. ...

Jager Road Trip: Loves Company, London

As far as themes for a German liqueur goes, the Black Forest is a pretty cool one don't you think? It certainly worked to close the last in the five-day Jägermeister Road Trip. It started in Hummingbird, Glasgo...

Jager Road Trip: Purple Turtle, Reading

Things we've learned about Jägermeister during the Hubertus Circle Jager Road Trip this week: it's a pretty darned versatile liquid. We've witnessed its chameleon-like qualities in a number of drinks – heck, we...